Welcome to the new 2010 homepage of Main Street Studio!

You are viewing selected architectural images produced from our studio in North Liberty, Iowa over the past four years. Our professional clients are architectural firms and major builders, who design and build a variety of commercial buildings you see and use everyday. If you live in Iowa, you will likely recognize a project or two.

The goal in our photography is to present imaging "as the eye sees it", which is often a difficult challenge since the human eye is far, far superior to any camera on the planet. All cameras and digital sensors have a limited dynamic range, and cannot capture in a single frame the wide range of tonality, colors, and shadows that define a beautiful structure. A stunning image requires careful and complex manual layering to present accurate lighting features and natural color.

In the old days*, commercial photographers had a very small window of opportunity to shoot interiors, usually just before dusk, or they might use very powerful artificial lights to shorten the dynamic range between interior and exterior lighting. Today, we have the skill and experience to shoot and capture sun play, reflections, shadows and changing colors present at any time of the day, resulting in true-to-life architectural imaging as it was designed by the architect. We produce awesome imaging that both photographer and client are excited about, and when we both look fantastic, everyone wins!

This website is new as of April 2010, and now replaces our former flash based, and inherently out-of-date, website. With password-protected client galleries, we use this site for all proofing / display of digital imaging; we share comments per image; and we deliver and archive final imaging for clients. I would appreciate your suggestions for additional features---I will see what I can do.

Thanks...
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Wayne and Karen Johnson
Main Street Studio
105 N. Main St.
North Liberty, Iowa 52317
319-626-6875
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*old days = 10 years ago shooting on film